For a brand story to strike a chord it has to have the right balance between authenticity and inspiration. Both the commercial and the creative side must be considered. Harvey Cameron approached us to bring the Fletcher Living brand story to life, as part of a wider campaign they were managing. Production planning took place from our Christchurch base where we developed the visual narrative. Shooting was completed in Auckland where we enjoyed using an ARRI Alexa camera system and anamorphic lenses to obtain an authentic picture feel. The result is a heartfelt piece that fosters a strong connection with the brand.