Mike Pero Real Estate is a household name for a reason. Their approach to brand is fresh and unusual, and this campaign was no exception. Plato Creative approached us to create the visual story for “Our People, Your Places” – we were to illustrate the brand values through the device of a mysterious motorcyclist, Mike himself, travelling the length of the country and visiting clients.

The ad was shot over 5 days across two months, with Resonate managing pre-production, on location production and post. A light crew was able to travel quickly and meet tight deadlines at each location. Our in-house post production team compressed thirteen locations into a 60 second TV commercial that screened widely on prime time NZ television.