There are not that many products that are truely reinventions of an old concept. In NZ, the SpringFree story is now pretty well known – a vastly superior trampoline technology, safer in every way. Internationally, SpringFree’s story is lesser known, competing in a world of ultra-cheap & inferior imports – how did we capture the value proposition and communicate it effectively? How do you blend the disparate concepts of the pure joy of kids bouncing with SpringFree’s engineering prowess? We were asked to pitch and won the production of their new brand film – the brief; produce a short film which leads their front line communications, that carefully blends the two narratives.