Originating in a Christchurch kitchen, Ethique’s conscious and concentrated beauty bars are now a fully-fledged, award-winning international beauty brand.
Brianne West (Founder and CEO) wanted a content suite of videos for the Ethique website and retailers, with a big focus on an ‘About Us’ video. Seeing this as an ideal opportunity to flex our creative muscles we went left field and pitched the concept that you see above.
Our aim was to entertain and engage with theatrics and story and we think we nailed it. The metrics tell us that the video has already had 71,000 views and over 900 shares on Facebook, most notably the engagement is entirely organic.
But most importantly, the alpacas were a dream to work with.